Andrew Pankhurst

Andrew Pankhurst

Managing Partner, Brand and Marketing Strategy

Role: developing the blueprints and plans to turn business strategy into brand propositions, engagement programmes and brand experiences.

Andrew has 20 years experience in brand strategy with a particular focus on brand positioning, definition and brand architecture development. Andrew brings industry-hardened skill sets and frameworks to bear – translating an organisation’s vision and business goals into a coherent brand idea, aligned to audience segments, drivers and business outcomes.

Andrew has recently been appointed a Fellow of the Chartered Institute of Marketing (UK), and is Chair of the NZ Marketing Association Central Region Advisory Group.

Andrew Pankhurst

Andrew Pankhurst

Managing Partner, Brand and Marketing Strategy

Role: developing the blueprints and plans to turn business strategy into brand propositions, engagement programmes and brand experiences.

Andrew has 20 years experience in brand strategy with a particular focus on brand positioning, definition and brand architecture development. Andrew brings industry-hardened skill sets and frameworks to bear – translating an organisation’s vision and business goals into a coherent brand idea, aligned to audience segments, drivers and business outcomes.

Andrew has recently been appointed a Fellow of the Chartered Institute of Marketing (UK), and is Chair of the NZ Marketing Association Central Region Advisory Group.

Andrew Pankhurst

Andrew Pankhurst

Managing Partner, Brand and Marketing Strategy

Role: developing the blueprints and plans to turn business strategy into brand propositions, engagement programmes and brand experiences.

Andrew has 20 years experience in brand strategy with a particular focus on brand positioning, definition and brand architecture development. Andrew brings industry-hardened skill sets and frameworks to bear – translating an organisation’s vision and business goals into a coherent brand idea, aligned to audience segments, drivers and business outcomes.

Andrew has recently been appointed a Fellow of the Chartered Institute of Marketing (UK), and is Chair of the NZ Marketing Association Central Region Advisory Group.