The Syndicate works across a range of disciplines to define, create, launch and manage brands.
Branding starts with understanding the organisation and its offering, as well as target audiences, environments, the competitive context and challenges for the future. Insights and connections then form the basis for creating long-term competitive advantage and relevance.
|Stakeholder insights||Audience research|
|Brand and touchpoint audit||Market assessment|
Strategy turns what we know about the brand, its audiences and environment into a unique and unifying brand proposition, and then extends this into a course of action. This captures the differentiated meaning of the brand and defines the means of expression and engagement.
|Business vision and strategy||Brand definition|
|Position scenarios||Brand Architecture|
|Naming and taglines||Brand story and personality|
The visual identity brings the brand proposition to life across every brand touchpoint and establishes a brand’s signature look, style and visual system.
|Visual Identity||Verbal Identity|
|Identity system design||Collateral design|
The digital realm is constantly evolving and full of opportunities to deepen brand relationships. Maximising the return requires a customer-centric view and seamless integration with the whole brand environment.
|Digital Strategy||Audience and top tasks research|
|Digital marketing||Content strategy|
|Architecture and interface design||Video & motion graphics|
Launching and managing a brand effectively and efficiently requires the ongoing engagement and resourcing of those who support and bring the brand to life.
|Templates & guidelines||Brand launch & events|
|Digital asset management||Internal branding|
|Training & induction||Measurement & reviews|
Branding for sustainability develops a whole system approach, balancing environmental, social, and economic goals and impacts.
|Sustainability Audit||Workshops & education programmes|
|Sustainability planning||Implementation & ongoing management|