Link ECU

[g1_row] [g1_3of5] Link Engine Management is a technology developer and exporter based in Christchurch that is a significant international player in the motor sport industry, exporting to over 40 countries. The brand development started with the idea of...

Site Safe

[g1_row] [g1_3of5] We worked with Site Safe to gain an in-depth understanding of the organisation, and the various behaviours and industry pressures that contractors work within. Through a programme of industry interviews and site visits, it became apparent that...
Red Peaks and Flags

Red Peaks and Flags

What brand managers can learn from the Flag Referendum The Flag Referendum was a project to progress our nation’s brand. Like most branding projects this was a chance to develop a distinctive visual asset – a cultural symbol with which we all identify, that would...

Damwatch

[g1_row] [g1_3of5] Damwatch is a highly respected consultancy based in Wellington, providing services internationally to hydropower, water and irrigation clients. They required a full rebranding to better position their expertise, extended further into international...
Simplicity in brands

Simplicity in brands

A recent trend is seeing some brands simplify their visual identities. We’ve noticed a few organisations – both in New Zealand and overseas – paring back logos, textures and shapes, and switching to more generic colours and fonts. McDonald’s recent redesign is a case...