Red Peaks and Flags

Red Peaks and Flags

What brand managers can learn from the Flag Referendum The Flag Referendum was a project to progress our nation’s brand. Like most branding projects this was a chance to develop a distinctive visual asset – a cultural symbol with which we all identify, that would...
Simplicity in brands

Simplicity in brands

A recent trend is seeing some brands simplify their visual identities. We’ve noticed a few organisations – both in New Zealand and overseas – paring back logos, textures and shapes, and switching to more generic colours and fonts. McDonald’s recent redesign is a case...
Same but different?

Same but different?

During a recent branding project, a client saw that their new logo had some similarities with that of another business in their industry which used a similar shape (albeit in a different format).  The client wondered to what extent they should be concerned, and...