Site Safe

Supporting an industry in safe and certain outcomes

We worked with Site Safe to gain an in-depth understanding of the organisation, and the various behaviours and industry pressures that contractors work within. Through a programme of industry interviews and site visits, it became apparent that contractors need expert guidance on day-to-day management requirements, as much as health and safety skill sets.

We developed a strategy based the idea of ‘every step matters’. For Site Safe, ‘every step matters’ translates into the importance of every action on-site to maintain safe outcomes, as well as the importance of playing a guiding role through training and development, business planning, and legislative requirements. Finally, ‘every step matters’ extends to the service model to deliver clear solutions and confident action.

The logo shows Site Safe acting as a guide, reflecting the certainty Site Safe members have when guided by Site Safe’s people, training and expertise. The chevron device carries on the image of definitive, staged action that is the ‘every step matters’ brand story.

We used the Syndicate for a brand strategy project and found them fantastic to deal with. The project was delivered on time, to a high standard and they were true professionals to deal with. Would highly recommend to others.

Claire Hodds
Marketing and Communications Manager, Site Safe