Statistics New Zealand

Unlocking the brand and business potential of information

We developed the core brand idea, ‘Unlocking Potential’, to capture the organisation’s drive and direction. It made the underlying business strategy immediate and tangible, and provided a platform to connect audiences with the benefits of accurate and relevant information.

The visual identity started with a logo representing the whole of New Zealand made up of many radiating ‘blips’ of information. From there, the visual identity is extended across the organisation’s many and diverse print, web, broadcast and display executions.