Link ECU

[g1_row] [g1_3of5] Link Engine Management is a technology developer and exporter based in Christchurch that is a significant international player in the motor sport industry, exporting to over 40 countries. The brand development started with the idea of...

Site Safe

[g1_row] [g1_3of5] We worked with Site Safe to gain an in-depth understanding of the organisation, and the various behaviours and industry pressures that contractors work within. Through a programme of industry interviews and site visits, it became apparent that...

Damwatch

[g1_row] [g1_3of5] Damwatch is a highly respected consultancy based in Wellington, providing services internationally to hydropower, water and irrigation clients. They required a full rebranding to better position their expertise, extended further into international...

Outlet City

[g1_row] [g1_3of5] Dress Smart Tawa was recently sold to new Wellington owners who needed to rebrand and create a bespoke and singularly recognised destination for outlet shopping in the Wellington region. The new brand needed to talk to retail consumers while also...
Same but different?

Same but different?

During a recent branding project, a client saw that their new logo had some similarities with that of another business in their industry which used a similar shape (albeit in a different format).  The client wondered to what extent they should be concerned, and...