MAS had built a proud history of commitment and service to generations of New Zealand’s top professionals and had established an enviable and unique market position. The brand itself was outdated and struggling to position MAS as a leading and cutting-edge organisation.

Working as part of the Cognito Network, we developed a new brand proposition of ‘prescribing for success’, to position MAS within the professional practitioner’s environment, capture the craft, care and precision that underpins MAS’s service model, and to promote the company-wide ethos of always putting their Members first. The visual identity extended this proposition through every aspects of MAS’s operations.

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