Andrew Pankhurst
Managing Partner, Brand and Marketing Strategy
Role: developing the blueprints and plans to turn business strategy into brand propositions, engagement programmes and brand experiences.
Andrew has 20 years experience in brand strategy with a particular focus on brand positioning, definition and brand architecture development. Andrew brings industry-hardened skill sets and frameworks to bear – translating an organisation’s vision and business goals into a coherent brand idea, aligned to audience segments, drivers and business outcomes.
Andrew has recently been appointed a Fellow of the Chartered Institute of Marketing (UK), and is Chair of the NZ Marketing Association Central Region Advisory Group.
Andrew Pankhurst
Managing Partner, Brand and Marketing Strategy
Role: developing the blueprints and plans to turn business strategy into brand propositions, engagement programmes and brand experiences.
Andrew has 20 years experience in brand strategy with a particular focus on brand positioning, definition and brand architecture development. Andrew brings industry-hardened skill sets and frameworks to bear – translating an organisation’s vision and business goals into a coherent brand idea, aligned to audience segments, drivers and business outcomes.
Andrew has recently been appointed a Fellow of the Chartered Institute of Marketing (UK), and is Chair of the NZ Marketing Association Central Region Advisory Group.
Andrew Pankhurst
Managing Partner, Brand and Marketing Strategy
Role: developing the blueprints and plans to turn business strategy into brand propositions, engagement programmes and brand experiences.
Andrew has 20 years experience in brand strategy with a particular focus on brand positioning, definition and brand architecture development. Andrew brings industry-hardened skill sets and frameworks to bear – translating an organisation’s vision and business goals into a coherent brand idea, aligned to audience segments, drivers and business outcomes.
Andrew has recently been appointed a Fellow of the Chartered Institute of Marketing (UK), and is Chair of the NZ Marketing Association Central Region Advisory Group.