by Andrew Pankhurst | Jul 16, 2016 | OUR WORK
[g1_row] [g1_3of5] Link Engine Management is a technology developer and exporter based in Christchurch that is a significant international player in the motor sport industry, exporting to over 40 countries. The brand development started with the idea of...
by Andrew Pankhurst | Mar 29, 2016 | OUR WORK
[g1_row] [g1_3of5] We worked with Site Safe to gain an in-depth understanding of the organisation, and the various behaviours and industry pressures that contractors work within. Through a programme of industry interviews and site visits, it became apparent that...
by Andrew Pankhurst | Mar 21, 2016 | THINKING
What brand managers can learn from the Flag Referendum The Flag Referendum was a project to progress our nation’s brand. Like most branding projects this was a chance to develop a distinctive visual asset – a cultural symbol with which we all identify, that would...
by Andrew Pankhurst | Feb 28, 2016 | OUR WORK
[g1_row] [g1_3of5] Damwatch is a highly respected consultancy based in Wellington, providing services internationally to hydropower, water and irrigation clients. They required a full rebranding to better position their expertise, extended further into international...
by Andrew Pankhurst | Feb 25, 2016 | THINKING
A recent trend is seeing some brands simplify their visual identities. We’ve noticed a few organisations – both in New Zealand and overseas – paring back logos, textures and shapes, and switching to more generic colours and fonts. McDonald’s recent redesign is a case...
