Outlet City

[g1_row] [g1_3of5] Dress Smart Tawa was recently sold to new Wellington owners who needed to rebrand and create a bespoke and singularly recognised destination for outlet shopping in the Wellington region. The new brand needed to talk to retail consumers while also...

Steel & Tube

[g1_row] [g1_3of5] The Syndicate has provided a wide range of brand development and collateral design for Steel and Tube to help them implement their brand identity over the last six years. Website development included audience and user research, digital strategy,...
Same but different?

Same but different?

During a recent branding project, a client saw that their new logo had some similarities with that of another business in their industry which used a similar shape (albeit in a different format).  The client wondered to what extent they should be concerned, and...

Mojo Coffee

Mojo is a dynamic player in the coffee and café industry and has been consistently setting the benchmark for product quality, cafe environments and service. Working with Mojo, we discovered a marketplace crowded with similar brand positionings (such as the ‘cargo’...

Ice Rescue

Ice Rescue is a boutique producer and vendor of quality ice products to the hospitality sector. Following an opportunity to supply a national chain of service stations, a new brand identity was developed to create distinctive visual impact and memorable brand...